Weifang Hi-Tech Industrial Development Zone’s new city logo, released on Oct 10, has received significant appreciation from local residents and businesses.

The new logo consists of many upward Vs, representing the zone’s prosperous city landscapes, growing economy and energetic local life, according to the logo designers.

"I've been following the logo selection process. The new logo symbolizes the rapid changes in the development zone," said Chen Xingjun, general manager of Shandong Xingmei New Materials Co."I will print the logo on my business cards to make them more impressive."

Sun Jingjing, an associate professor with the culture and tourism college of Weifang University, thinks the logo successfully demonstrates the city's key characteristics to the outside world.

"The development zone is known for its high-tech, modern management systems , rapid economic growth and innovative development concepts, as well as its combination of traditional and modern culture," Sun said."We need to increase investment in the city's brand building, as we have its hardware, so residents can feel proud of living here."