Zhao Honglong, a resident in Xin'gang Economic Development Zone, echoed Sun's opinion.

"A country needs a national flag and a national emblem because they are the symbols of that nation. We also need a logo so our future generations can remember their hometown," Zhao said.

Sun added: "Alogo is the most direct demonstration of the city's culture and spirit. It helps people to identify a city. A logo can showcase a city's current development situation and future development potential."

The new logo will also help to attract more capital and businesses to the region in the coming years, according to Wang Yuzhi, deputy director of the zone's investment attraction and promotion bureau.

"The new logo will illustrate our competitive advantages, create more brand recognition and better promote the city. It will support our investment attraction work," he said.

Yin Aijun, general manager of Shandong Supermaly Generating Equipment Co Ltd, said that the development zone has achieved outstanding results in software and hardware development, and has progressed well in its internationalization. Businesses in the zone see tremendous opportunities.

"The logo will help to promote the zone's businesses in foreign markets and help foreign businesses better understand the zone," Yin said.

Supermaly is a key hightech company in Shandong province. Over 70 percent of its products are distributed in foreign markets.

The local government has registered for intellectual property rights protection for the logo. Using the logo in public areas, the city hopes that people will have better knowledge of the development zone.