Xu Haijun, chairman of China Cultural Media Group (CCMG), led a delegation to Beijing International Studies University (BISU) on July 4.

Ji Jinbiao, deputy secretary of the CPC BISU Committee and president of the university, met with the delegation and introduced the subject strengths and scientific research of BISU.

Xu acknowledged the university's contributions to the high-quality development of the national culture and tourism industry and introduced the development of CCMG, highlighting its advantages, brand innovation and promotion strategies. 

The two sides discussed topics including sharing of resources on research and talents, school-enterprise cooperation, internships and international communication of China's culture and tourism, reaching preliminary agreements on further collaboration.

A delegation from the China Cultural Media Group visits the university's history museum on July 4, 2024.

The delegation also visited the university's history museum and the Arab Research Center.

China Cultural Media Group, managed by the Ministry of Culture and Tourism, has a number of significant media outlets and platforms. It focuses on cultural promotion, media content production and dissemination, technological innovation and theoretical and public opinion research.