Joy Breeze to open in Beijing's Daxing district next year

Updated: 2019-11-19

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Zhou Zheng, chairman of Grandjoy and vice-president of COFCO, delivers a speech on Nov 18 at its brand opening ceremony. [Photo provided to chinadaily.com.cn]

Grandjoy, the property arm of State-owned conglomerate COFCO, will launch three new malls in a new, rejuvenated style starting 2020, as the company scrambles to leverage more cultural designs to tap into rising diversified demands from middle-income earners.

Joy Breeze, its latest mall brand, will first open in Beijing's Daxing district next year. A further two will begin operation in Beijing's Fengtai district and Suzhou, Jiangsu province in 2021.