Beijing's Daxing district launched the 3rd Daxing Airlines Festival in November. A letter of invitation was extended to domestic and international airlines, airports and cultural tourism agencies to become business partners of the festival, develop more innovation-driven aviation tourism products, help tourists better enjoy their travel experience, and create a better lifestyle.

Several people attend a painting activity at the 3rd Daxing Airlines Festival. [Photo provided by Daxing district]

The first public welfare activity of the Daxing Airlines Festival was held in 2021. Since then, the festival has made cumulative investments of over 10 million yuan ($1.4 million) and released more than 500,000 air ticket coupons, directly boosting the sales of air tickets to the value of 110 million yuan, and indirectly increasing regional consumption by three billion yuan.

It has brought fresh air travel experience to passengers, and unleashed the potential of tourist market consumption in Beijing.

Tourists take photos at the 3rd Daxing Airlines Festival. [Photo provided by Daxing district]

This year's festival incorporated overseas cultural tourism experience into its offline activities so as to promote traditional Chinese culture and technological achievements abroad, as well as encourage reciprocal visits and friendly exchanges between Chinese and international tourists.

With the theme of "novelty", the 3rd Daxing Airlines Festival is committed to be a bridge between airlines and tourism agencies at home and abroad, and to being a new window for Beijing Daxing International Airport to advance the sales of its cultural tourism products.

It is also designed to deepen cooperation between airlines and tourism enterprises and competent administrative departments at tourist destinations, as well as to support Beijing in growing into an international center of consumption and exchanges

Moreover, passengers and guests were invited to draw hexagonal cores through Smart-Art software and put together a new landmark for the terminal of Beijing Daxing International Airport on a themed exhibition board, demonstrating its commitment to further promoting aviation culture.