361sport becomes official partner of Hangzhou Asian Games

361sport became the official prestige sportswear partner of the 19th Asian Games Hangzhou 2022 after it signed a deal with the competition organizers on June 21.

It is the third time in a row that the company, one of China's most popular sportswear brands, has served as an official partner for the third consecutive Asian Games, after it first partnered with the Games at the Guangzhou Asian Games in 2010.

Chen Weiqiang, deputy secretary-general of the Hangzhou Asian Games Organising Committee (HAGOC) and vice mayor of Hangzhou, expressed hope that the company can integrate the concept of "green, smart, economical, ethical" into the design of sports equipment.

361sport donated a public welfare equipment package to HAGOC at the signing conference, promising to actively participate in the large-scale public welfare campaign entitled "Looking for the 2022 Asian Games Dream."

Sponsors for the Hangzhou Asian Games are divided into official partners, official sponsors, and official suppliers, according to the HAGOC.

361sport is the eighth highest level sponsor of the games.

Solicitations for official sponsors and suppliers for the 2022 Asian Games in Hangzhou have been ongoing since March 10. Sponsors and suppliers in the fields of insurance service, timing and scoring, internet safety, nonalcoholic beverages, Chinese and Western-style fast food and household kitchen appliances are needed.

361sport becomes the official prestige sportswear partner of the 19th Asian Games Hangzhou 2022 on June 21. [Photo provided to chinadaily.com.cn]