Nanshan Shenzhen 2020 / Highlights

Cloud shopping festival stimulates consumption in Nanshan

chinadaily.com.cn | Updated:2020-06-24

Ranging from high-tech equipment to delicacies, people were able to access all kinds of products and services at the cloud shopping festival launched by Shenzhen’s Nanshan district on April 25.

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A poster of the Cloud Shopping Festival is shown outside a shopping mall in Shenzhen’s Nanshan district.

Computers for special purposes, laser devices, robots, drones, walkie-talkies, and consumer electronics are all products of Nanshan’s intelligent manufacturing sector.

More than 100 stores and brands, covering retail, accommodation, catering and tourism offered discounts, promotional sales and coupons to boost local consumption during the online shopping festival.

People who entered the lucky draw were granted a chance to bring home the Tello drone developed by Dajiang Innovation Technology Co, ZTC’s 5G smartphone Nubia, which was especially designed for e-sports, a robot created by Chinese AI pioneer UBTech based on speech recognition technology, or the 65-inch 4K ultra-high definition TV by Chinese home appliances maker Skyworth Group.

All the prizes came from industrial leaders in the district.

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The Tello drone is one of prizes offered by the Cloud Shopping Festival.

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A foreign visitor mimics the movement of a robot developed by Chinese AI pioneer UBTech.

Other “Created in Nanshan” prizes on offer included mobile radio solution provider Hytera’s walkie talkies, Fiyta watches, mobile phone chargers from Romoss and IMore earphones, as well as Mercury's dual gigabit routers.

In addition to the smart products, there were also leading intelligent technology services.

With the help of a WeChat mini-program named ‘Yungou Nanshan’, or ‘Cloud Purchasing in Nanshan’, people could place orders on the platform.

The other promotional “venue” for the festival was offered by Fenqile, an e-commerce platform supporting purchases made through installments.

To attract more young people, the organizers were sure to have many popular youth brands on hand.

At the launching ceremony of the festival, Huang Xiangyue, head of Nanshan district, handed out 20 drinks of HeyTea and Naixue tea to visitors. He had also bought HeyTea in one of its flagship stores and encouraged consumption early in March.

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Huang Xiangyue, head of Nanshan, presents a cup of HeyTea to visitors at the launching ceremony of the online shopping festival on April 25.

HeyTea, the country's cheese-topping milk tea chain, is not only adored by the district head but also favored by youngsters.

However, this summer more catering brands including Tanyu, Xibei and Lacesar joined in to offer a feast for local residents in Nanshan.

What’s more, a group of commercial complexes, tourist attractions and luxury hotels offered discounts to meet people’s various demands and boost consumption.

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