Happiness Biotech provides sales update: E-commerce business of over $3 million since November

Happiness Biotech Group Limited (the "Company" or Nasdaq: HAPP), an innovative China-based nutraceutical and dietary supplements producer, announced today that Happy Buy, the Company's wholly-owned subsidiary focusing on e-commerce business, has recorded over $3 million sales since this November.

Currently Happy Buy carries out a variety of sales models, including supplying our products to various online distributors on major Chinese e-commerce platform; community e-commerce, e-commerce livestreaming - mainly on Douyin (Chinese version of Tik-Tok), Internet advertising and marketing services, etc. Through the cooperation of other merchants such as Hive-Box, Multi-Channel Network (MCN) companies and social media influencers, etc., Happy Buy managed to realize incredible results quickly.

"We are very proud of the sales of Happy Buy, especially as a new business segment just established in this September. After our one-month's preparation in October, we achieved more than $3 million in sales since this November. What's more exciting is that even though the "11.11" shopping festival in China has ended, our e-commerce business is still growing at a high speed. For the past month, Happy Buy's single-day sales have constantly reached new highs. Therefore, we believe it is possible that we will achieve our goal of over $20 million in sales from our e-commerce business by the end of this fiscal year on March 31, 2021. In the future, e-commerce will definitely become a crucial part of Happiness Biotech." said Mr. Xuezhu Wang, CEO of the Company.