Suning International showcases new one-stop solution for overseas brands to enter China at the China International Consumer Products Expo

Suning International, the international business arm of Suning Group, alongside its partners, presented at the inaugural China International Consumer Products Expo, held between May 7 and 10 in Haikou, Hainan province. At the Expo, Suning International unveiled a new "one-stop solution for overseas brands to enter China" program which aims to leverage its international supply chains and capabilities of Suning and its partners to empower global brands to explore and grow in China's market.

Supporting international brands entering the Chinese market

During the event, Suning International teamed up with its subsidiary Laox, Japan's largest duty-free retailer; the Italian Trade Agency (ITA); SUP's, the world's preferred platform for branding, marketing and consulting services for overseas brands seeking to enter the Chinese market; and cross-border e-commerce supply chain company Shenzhen Qianhai Electric Supply Chain Management Co., Ltd ("EMATOU") to bring more international high-quality brands and products to Chinese consumers.

Suning International displayed its latest cross-border trade solutions, which include essential services such as customs clearance and warehouse operations, global supply chain and logistics services, new bonded and physical retail channel networks, and comprehensive financial management services.

On May 7, Suning International also held its 2021 Global Partner Conference, where the company introduced its "one-stop solution for overseas brands to enter China" program. Suning's digital solutions services, which include integrated cross-border trading and marketing services, help global brands enter, grow and expand in their target Chinese markets, as well as serve as an engine to boost cross-border dual circulation. Leveraging its channels and resources of Suning International, the program provides cross-border strategy consulting services, customized retail solutions and global trade, with the aim to develop Suning International into the biggest imported supply chain platform that empowers global brands to take root in China.

Suning International is expected to sign up over 1,000 new and emerging global brands for its one-stop solution, as the company seeks to bring more authentic, popular, and high-quality global products to China. At the same time, Suning International has further cultivated its reach through multiple channels to enhance its ability to service overseas brands. To date, the company has partnered with more than 5,000 international companies and introduced more than 1.2 global million products to Chinese consumers.

A one-stop solution supported by full-link services

With its years of cross-border retail experience, Suning International is committed to developing one-stop full-link customized retail solutions to accelerate the localization of overseas businesses. In addition to assisting overseas brands with market entry, Suning International provides companies with business planning services centered on localized strategic consulting and content marketing — realizing an end-to-end solution capable of supporting the world's biggest retailers. Furthermore, Suning International boasts strong resources and capabilities for joint promotion, and can maximize local brand coverage and development via its online and offline platforms.

As a recognized name for many emerging overseas brands entering the Chinese market, Suning International's e-commerce operation capabilities and brand marketing services generated a significant amount of interest during the exhibition period. More than 300 brands or agents formalized partnerships with Suning International during the expo.

With Suning Group's South China headquarters in planning, Suning International will harness its smart retail service capabilities to further develop the Greater Bay Area and Hainan Free Trade Port, and bring more authentic overseas products and services to Chinese consumers.