Over 600 segway-ninebot stores launch on Dada Group's JDDJ

Dada Group (Nasdaq: DADA) ("Dada"), China's leading local on-demand delivery and retail platform, and Segway-Ninebot, a global enterprise in the field of intelligent short-distance transportation and service robots, are pleased to announce that they have established the strategic partnership to create a new business model of on-demand retail for technology brand. Guangsen Mou, General Manager of Fashion and Digital Electronics Business Department at JDDJ, and Hongwei Li, General Manager of China Business at Segway-Ninebot, signed a strategic cooperation agreement in Beijing.

Segway-Ninebot is a technology company that leads the R&D and transformation of intelligent short-distance transportation and service robots. Its innovative products include two-wheeled self-balancing personal transporters, kickscooters, electric mopeds, robots, and all-terrain vehicles. The strategic cooperation between JDDJ, Dada's on-demand retail platform, and Segway-Ninebot not only brings diversity and high-quality products to the ecosystem of JDDJ, but also provides more convenient one-hour delivery shopping experience for Segway-Ninebot users in China market.

As China's leading local on-demand retail platform, JDDJ will cooperate deeply with Ninebot in terms of product management, digital marketing, targeted user operations, and order fulfilment optimization. Moreover, Segway-Ninebot's offline stores which have been integrated into JDDJ, will also launch on JD.com. The three companies will work together to build an omni-channel ecosystem for technology products. Since September 2020, more than 600 Segway-Ninebot's offline stores have launched on JDDJ across China, with monthly sales steadily increasing.

At the signing ceremony, Mr. Mou said, "In the era of micro e-commerce, one-hour delivery is not merely a demand, but a habit. On-demand retail offers one of the biggest opportunities and digital transformation creates new growth engines for offline stores. JDDJ will help Segway-Ninebot promote the digital transformation, link offline and online channels, and build an omni-channel ecosystem to realize sales increase, and create a new business model of on-demand retail for technology brand."

"Home delivery business model solves the problems of product experience and delivery timeliness for users. This promising exploration is also an excellent way to empower offline stores with online traffic," said Mr. Li.