NetEase Cloud Music enters into direct digital distribution agreement with Sony Music Entertainment

NetEase Cloud Music, a leading interactive music streaming service provider in China, today announced that it has entered into a direct digital distribution relationship with Sony Music Entertainment ("SME").

Under the agreement, NetEase Cloud Music will make music from SME available to its users in Chinese mainland. The companies will also work together to explore innovative collaboration opportunities across the music value chain to bring elevated music experiences to NetEase Cloud Music's large, unique community of young music lovers in China. This includes in-depth cooperation in areas such as music distribution, music streaming services, online karaoke, and music vlogs (Mlogs), among others.

Through this new partnership, NetEase is enhancing its selection of a music from a wide range of global superstars and renowned artists in China, including music from beloved artists such as G.E.M., Karen Mok, Jolin Tsai, A-Lin, Nana-Ouyang, Sophia Huang, Eric Chou, and Evan Lin.  Additionally, Sony Music is further expanding the reach of its catalog in China by working with NetEase Cloud Music to drive engagement from the many users of its broad digital platform.

Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment, commented "We are pleased to be partnering with NetEase Cloud Music to further grow the availability of our music in China and increase the level of global investment in our roster of world class artists. China is one of the most dynamic music markets in the world, and we look forward to working with NetEase Cloud Music to develop innovative approaches for our tremendous creative talent to connect with fans locally."    

"With access to SME's abundant catalogue of top artists across the globe, we're thrilled to provide more unique and influential music content for our audience's diverse tastes. The partnership will enrich and enliven our already vast and expanding library of quality music and propel China's online music ecosystem forward," said Ding Bo, Vice President of NetEase Cloud Music. "As leading companies in the music and entertainment industry, SME and NetEase are committed to providing music lovers with the ultimate audio experience and we look forward to working together with SME to explore more opportunities that benefit our vibrant community of music lovers," Ding noted.

Andrew Chan, Managing Director of SME Greater China, commented, "SME is excited to partner with NetEase Cloud Music and work together in developing the China music market and increasing its influence on a global scale. NetEase Cloud Music provides SME with a powerful platform through which to continue to provide the highest quality content to Chinese music lovers and we look forward to continued collaboration with them."