Qingdao nut producer aims big

Wolong Food Co, a Qingdao-based nut producer, aims to cultivate a high-quality brand within the country's nut industry, said Wang Ping, a senior manager from the company at an interview during the second Conference of Global Health Forum of Boao Forum for Asia.

Wang Ping, vice general manager of Qingdao Wolong Food Co, gives an interview during the second Conference of Global Health Forum of Boao Forum for Asia. [Photo by chinadaily.com.cn]

According to Wang, Qingdao Wolong Food Co has been focusing on quality nuts and dried fruit processing, quality control and brand building. The "Daily Nuts" series products, the first of its kind in China, which was independently developed and launched by the company in 2015, has become a top-selling product with an annual sales volume of over one billion.

"A bag of our nuts gathers high-quality ingredients from many countries. From direct negotiations with farmers and suppliers to accurate control of upstream supply chain, Wolong adheres to the high quality requirements of raw materials," said Wang.

"Insisting on the highest standards at all times, we aim to build Wolong into an expert brand in the nut industry in three to five years," she added.

In addition to the "Daily Nuts" series products, the company has also launched a nut cookie series, dried fruit series, baking series, nut and oatmeal series.

"We will continue to make breakthroughs in the field of 'Nuts +' and launch new products such as 'nuts + cereals' and nut bars. We will explore and launch better new products," said Wang.