4th Goji Berry Industry Expo opens in Ningxia

The 4th Goji Berry Industry Expo was launched on June 22 at Zhongning county, Zongwei city, in Northwest China's Ningxia Hui autonomous region.

With the theme of "Green, Innovation, Brand, Health," the exposition includes an introduction to the current cultivation situation, new product releases, lectures, forums and investment promotion activities – fully demonstrating the goji berry industry.

The 4th Goji Berry Industry Expo is launched on June 22 at Zhongning county, Zongwei city, in Northwest China's Ningxia Hui autonomous region. [Photo/chinadaily.com.cn]

The exposition was held for the purpose of expanding economic and trade exchanges and leading the modern goji industry to enter the fast lane of high-quality development.

He Jian, Party secretary of Zhongwei city, said that Ningxia has established a provincial-level leadership system for nine key industries in the city. The top-quality development of Ningxia's modern goji berry industry has ushered in a new opportunity.

Yang Chao, chief economist of the National Forestry and Grassland Administration (NFGA), said at the opening ceremony that the NFGA will continue to support the development of Ningxia's forestry and grassland industry as well as the goji berry industry.

Ningxia is the main goji berry production area, with more than 4,000 years of cultural heritage and more than 600 years of planting and cultivation history.

Ningxia attaches great importance to the development of the goji berry industry and has built it into a characteristic industry integrating ecological, economic and social benefits. 

Ningxia has become the core base of the goji industry with the best industrial foundation, the most complete production factors and the strongest brand competitiveness. 

Ningxia gives full play to its location advantages and takes efforts to build a strong goji berry brand. It has also set up a national-level research institute, quality inspection center and market. 

The autonomous region has formulated a strict working system and comprehensive development strategy, striving to build Ningxia into the national and even global goji berry standard formulation and release center, intensive processing center, science and technology research and development center, cultural communication center and market-trading center.