The 4th Ningxia Goji Berry Industry Expo / News

Ningxia produces fresh goji berry puree, and a dream comes true

By Hu Dongmei in Yinchuan and He Mengling |  chinadaily.com.cn |  Updated:2021-06-25

On June 22, a press conference outlining the major scientific and technological achievements which have been made by the Chinese goji berry industry was held Ningxia's Zhongning county.

At the conference, "Qi Da Xia", a brand of fresh goji berry puree, attracted much attention from guests.

Since the opening of the conference, sales of fresh goji berry puree products have reached 150,000 yuan ($23,183.6). 

Li Hongyan is the head of "Qi Da Xia". She said that there are three aspects that embody the "goodness" of fresh goji berry puree - the concept of planting, the processing technology and the experience of consuming it.

Li said that she always insists on the selection of authentic place-of-origin products and advocates a natural planting style. All the goji berry planting bases are being developed for the first time on pristine land. There are no factories set up by chemical enterprises within 30 kilometers, Li said. 

In addition, natural alkaline water is used to ensure quality at the planting source. 

In terms of processing, Li insists on cleanliness and freshness. She said that clean energy has been adopted for drying and intelligent production work in 100,000 medicine-grade GMP workshops. 

She added that the fresh goji berries will enter the production workshop within 2 hours of picking, ensuring freshness and quality throughout the whole process. 

Ningxia produces fresh goji berry puree, and a dream comes true.png

Li Hongyan is the head of "Qi Da Xia", a brand of fresh goji berry puree. [Photo/chinadaily.com.cn]

The goji berries produced in Hongliugou, the planting base of "Qi Da Xia" products, have reached global standards when tested by international professional organizations, and all the indexes were higher than EU standards. 

"Clean and pure land is the basis for producing high-quality goji berry puree, and is also the most important thing that makes 'Qi Da Xia' fresh goji berry puree different from other puree products on the market", Li said.

Ningxia produces fresh goji berry puree, and a dream comes true.png

Fresh goji berry puree products are exhibited at the conference. [Photo/chinadaily.com.cn]

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US