Ningxia produces fresh goji berry puree, and a dream comes true

On June 22, a press conference outlining the major scientific and technological achievements which have been made by the Chinese goji berry industry was held Ningxia's Zhongning county.

At the conference, "Qi Da Xia", a brand of fresh goji berry puree, attracted much attention from guests.

Since the opening of the conference, sales of fresh goji berry puree products have reached 150,000 yuan ($23,183.6). 

Li Hongyan is the head of "Qi Da Xia". She said that there are three aspects that embody the "goodness" of fresh goji berry puree - the concept of planting, the processing technology and the experience of consuming it.

Li said that she always insists on the selection of authentic place-of-origin products and advocates a natural planting style. All the goji berry planting bases are being developed for the first time on pristine land. There are no factories set up by chemical enterprises within 30 kilometers, Li said. 

In addition, natural alkaline water is used to ensure quality at the planting source. 

In terms of processing, Li insists on cleanliness and freshness. She said that clean energy has been adopted for drying and intelligent production work in 100,000 medicine-grade GMP workshops. 

She added that the fresh goji berries will enter the production workshop within 2 hours of picking, ensuring freshness and quality throughout the whole process. 

Li Hongyan is the head of "Qi Da Xia", a brand of fresh goji berry puree. [Photo/chinadaily.com.cn]

The goji berries produced in Hongliugou, the planting base of "Qi Da Xia" products, have reached global standards when tested by international professional organizations, and all the indexes were higher than EU standards. 

"Clean and pure land is the basis for producing high-quality goji berry puree, and is also the most important thing that makes 'Qi Da Xia' fresh goji berry puree different from other puree products on the market", Li said.

Fresh goji berry puree products are exhibited at the conference. [Photo/chinadaily.com.cn]