China Internet Celebrity City Index Release Center established in Kangbashi
Updated: July 6, 2022


The China Internet Celebrity City Index Release Center officially unveils its nameplate in the Kangbashi district of Ordos in North China's Inner Mongolia on July 5. [Photo/Kangbashi Release]

The China Internet Celebrity City Index Release Center officially unveiled its nameplate in the Kangbashi district of Ordos in North China's Inner Mongolia autonomous region on July 5.

The center was jointly established by the China Economic Information Service affiliated to Xinhua News Agency and the Kangbashi district government.

As a comprehensive service platform that integrates index research, resource aggregation, think tank services and image dissemination, it aims to lead the standardized development of internet celebrity cities and provide efficient services to help county-level cities build brand influence.

The center is expected to unlock the "internet celebrity" password by mining data value, further stimulate the development of industries in various regions, attract more talent, and stimulate consumption.

Wu Xian, deputy director of Xinhua News Agency's Inner Mongolia branch, said that the establishment of the center can provide a brand-new and objective perspective for building urban brands across the country, developing the "attention economy" and exploring new economic and business formats.

Xing Zheng, secretary of the Kangbashi District Party Committee, pointed out at the nameplate unveiling ceremony that the center will realize the complementary and effective combination of think tank resources and government resources.

As the first district in China to successfully apply to become a national 4A-level tourist area with urban landscape as a carrier, Kangbashi has provided experience and served as a model for the integrated development of China's county economy and internet celebrity economy, according to Yang Mu, vice president of the China Economic Information Service.

At a round-table forum held the same day, experts and scholars discussed and proposed solutions on such topics as "the connotation and extension of the internet celebrity city", "the development path of the internet celebrity city amid the normalization of epidemic prevention and control", "the impact of new media communications on the city's branding", and "the integrated development of the county economy and internet celebrity economy".

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