Ningxia's May Day Labor Medal recipient e-commerce team of Ningshanyuan

On April 28th, a ceremony was held in Ningxia to celebrate International Labor Day and award national and local winners of the Labor Day Awards and the Worker Pioneer Award.

After receiving the award, Ma Rui, the e-commerce operations manager of Ningxia Ningshanyuan Beef and Mutton Co., Ltd., sat down for an exclusive interview with China Daily.

Ningshanyuan opened up its Taobao and Pinduoduo e-commerce platforms in 2016, and their Douyin (Chinese TikTok) e-commerce platform in 2021. They formed a team to handle e-commerce operations and developed their flagship store, "Ningshanyuan 020".

Through innovation and improvement, the company's "Internet + Tan Sheep" marketing model has opened up a new path for the development of the Ningxia Tan Sheep industry. Their products, which are sold both online and offline, have adopted a "national buying and selling" sales model, enabling their products to be sold throughout 30 major cities across the country. As a result, their e-commerce sales have exceeded 100 million yuan ($14.47 million).

After nearly three years of development, the company's e-commerce team has achieved outstanding results on Douyin. As of now, the platform has garnered 1.04 million fans, 581,000 orders, and 630 million visits. During peak periods, the daily transaction volume reached nearly 2 million yuan. The company's Douyin platform ranks first for the sale of fresh lamb under the fresh food category, and first on the Douyin lamb bestsellers list and the Ningxia home-style New Year goods list.

Thanks to the efficient operation of its e-commerce team, Ningshanyuan has created a platform for rural returnees to showcase their talents. The e-commerce industry has brought tremendous growth to the company, with its number of employees growing from just over 40 in early 2021 to 119. The company employs over 1,200 temporary workers annually, and has benefited over 1,200 breeding households, helping farmers increase their income by more than 50 million yuan.

Additionally, the e-commerce industry has driven the growth of 80 catering enterprises, 12 e-commerce companies, 20 packaging and seasoning companies, and 3 express logistics companies, making a significant contribution to rural revitalization and increasing the income of local farmers.

Ningshanyuan's e-commerce team has been recognized by the company for their outstanding performance, being named the first team by the company every year. The company has won numerous honors and titles such as "Ningxia E-commerce Star Enterprise", first prize of the Lingwu Second Live Streaming Sales Entrepreneurship Competition, Lingwu City Caring E-commerce Enterprise, and Lingwu City Excellent E-commerce Enterprise. The achievements of the company cannot be separated from the efforts of the e-commerce team.

On April 28th, the e-commerce team of Ningshanyuan was awarded the "2023 Ningxia Worker Pioneer Award."

Ma Rui believes that the success of Ningshanyuan's e-commerce today is due to the hard work and perseverance of the e-commerce team members, who control every detail of the operation, from product quality to service quality and after-sales support, maintaining strict quality control and service delivery.

With regards to Douyin e-commerce development, the e-commerce team has been continuously learning and enhancing their professional knowledge and skills, keeping up with the pace of the platform’s development. Their goal is to bring Ningxia mutton to every household and push Ningxia mutton to the national level.