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Yili Group reaches strategic cooperation with Fantawild

Updated: June 9, 2023

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The cooperation signing ceremony for Yili Group and Fantawild Holdings is held in Beijing on June 9. [Photo provided to en.hhhtnews.com]

Chinese dairy giant Inner Mongolia Yili Industrial Group Co, based in Hohhot, capital of North China's Inner Mongolia region, reached strategic cooperation with Fantawild Holdings, with a signing ceremony held on June 9.

In the future, the two parties will cooperate in brand building, digital technology application, tourism platform interconnection, product services, and other aspects.

On the same day, Hohhot municipal people's government signed a strategic cooperation agreement with Fantawild Holdings, and a new Fantawild theme park will be located in the Yili Future Intelligence and Health Valley in Hohhot.

Yili Group has consistently achieved a prominent position in the global dairy industry, consistently ranking among the top five. Moreover, it has held the leading position in the Asian dairy industry for nine consecutive years. The trust and recognition Yili Group has garnered from the world's top events and competitions, along with its dedication to product quality and leading comprehensive service capabilities, has further solidified its reputation in the industry.

From the 2008 Beijing Olympic Games to the 2022 Beijing Winter Olympics, from the 2010 Shanghai World Expo to the 2016 Hangzhou G20 Summit, Yili has frequently appeared as the only dairy company providing services.

Fantawild is a well-known large-scale cultural and technology group in China. It has created theme park brands such as Fantawild Dreamland and Fantawild Oriental Heritage. It has invested in constructing and operating more than 30 theme parks at home and abroad, and the number of tourists ranks among the top in the world.

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