Yili announced as exclusive supplier for Hangzhou Asian Games

Yili Group has become the official exclusive supplier of dairy products for the upcoming Hangzhou Asian Games. [Photo provided to en.hhhtnews.com]

China's leading dairy company, Yili Group, has been announced as the official exclusive supplier of dairy products for the upcoming Hangzhou Asian Games. As part of the partnership, Yili will launch a new series of products featuring the theme of "Ink Washed Jiangnan", a nod to the traditional Chinese ink wash painting style and the picturesque cities and natural scenery of the southern Yangtze River region.

The Jiangnan-featured dairy products launched by Yili. [Photo provided to en.hhhtnews.com]

The new product series will include milk, yogurt, and ice cream, all made from high-quality milk sourced from Yili's own dairy farms. The company aims to provide athletes and visitors to the Asian Games with healthy and delicious dairy options that will help support their physical performance and well-being.

Yili's appointment as the official supplier for the Asian Games further cements the company's standing as a leading dairy brand in China. The company has consistently focused on product innovation and quality control, ensuring that its products meet the highest safety and nutrition standards.

The Hangzhou Asian Games are set to take place from Sept 23 to Oct 8, 2023, with more than 10,000 athletes and officials from 45 countries and regions expected to participate. Yili's partnership with the Games is just one example of the many ways in which the company is contributing to China's sports and cultural events, while also promoting healthy living and sustainable agriculture.

More Jiangnan-featured Yili dairy products are to be launched. [Photo provided to en.hhhtnews.com]