Jinyun showcases cultural elegance at 2024 IBCTF

The themed lifestyle pavilion titled "Songyun Jinyun" at the International Building & Construction Trade Fair. [Photo/wxls.pro]

The 2024 International Building & Construction Trade Fair (IBCTF) recently took place at the Shanghai Hongqiao National Exhibition Center. 

A themed lifestyle pavilion named "Songyun Jinyun", built by Jinyun-based company A8 space, spanned over 500 square meters, highlighting the beauty of Eastern aesthetics.

The pavilion creatively integrates traditional elements like hanfu, qipao, and official hats with high-end home furnishings, offering a refreshing sight for visitors. Designers skillfully employ a gradient technique to incorporate the 12 colors inspired by Jinyun's natural landscapes into the Chinese-style collection, adding an Eastern charm to the new products.

Fan Zhenzhong, executive general manager of A8 Space, explained, "The 12 colors of the Chinese-style are inspired by Jinyun, extracted from its natural landscapes and architecture. For instance, the red represents the color of the pillars in the ancestral temple for Huangdi in the Xiandu scenic area." They aim to continue exploring Chinese traditional culture and local elements to promote Chinese branded products.

In addition to the aesthetic displays, the fair featured delightful experiences. A Jinyun pastry master prepared fragrant and crispy Jinyun pastries on-site, attracting guests eager to taste the renowned delicacies.