Tencent Smart Retail and the Italy China Council Foundation jointly host thematic exchange event in Italy

Tencent Smart Retail and Tencent Cloud International joined hands with the Italy China Council Foundation (ICCF) in hosting a thematic exchange event called "The New Era of Smart Retail – Engage Your Chinese Client with Tencent & Weixin Ecosystem" held in Milan, Italy. The event was attended by more than 60 leaders from well-known brands, covering nine major industries including luxury goods, cosmetics, travel services, pharmaceuticals, and healthcare. Weixin is commonly known as "WeChat" outside of China serves over a billion of monthly active users in the Chinese mainland.

At the event, Tencent Cloud and ICCF discussed solutions that are available for the smart retail industry. With its deep expertise in the local Chinese market, Tencent Cloud showcased its one-stop smart retail solutions for entering China. Their services cover business registration, security solutions, customized IaaS, PaaS, and SaaS solutions, platform development and operation, as well as go-to-market marketing solutions, supporting the entire lifecycle of businesses. Furthermore, it offers efficient and worry-free services for overseas brands expanding their operations in China.

The Tencent Weixin ecosystem empowers retailers and business to tap into its features, including Mini Programs, Official Accounts, Video Accounts, Weixin Pay, Moments and Search to facilitate a seamless connection with Chinese consumers, drive sales conversion, and enhance brand awareness.

Within the Weixin ecosystem, these resources provide retail brands with four distinct points of value. First, they offer companies brand autonomy, enabling complete control over brand content, user experience, store operations, and ownership of digital assets. Second, the facilitation of private domain allows direct access to customers for personalized interactions related to product launches, event planning, and after-sales communication. Third, through Weixin's social attributes, companies can more easily go viral and expand their brand's reach. Finally, offline capabilities such as QR code scanning helps the transition between online and offline scenarios, enhancing operational efficiency.

At the event, Fred Sun, General Manager of Europe at Tencent Cloud International, shared that as one of the world's leading cloud service providers, Tencent Cloud offers more than 400 technological and connectivity solutions. These solutions span across big data, cloud computing, artificial intelligence, security, and more, customized to support enterprises across industries in their digital transformation and engagement with new-age customers.

Sun also pointed out, "Leveraging our technologies, networks, and capabilities available in over 70 availability zones worldwide, Tencent Cloud is committed to delivering innovative solutions and business models for multinational brands, empowering them to globalize their businesses."

Mario Boselli, Chairman ICCF, said, "New technologies are spreading with surprising capacity and will be the driving force behind a new scientific and industrial revolution. The challenges we face require all countries to work together for the common good. Italy and China can play a driving role in this scenario and contribute to the spread of open innovation thanks to their investments. We as ICCF are available to foster collaboration between Chinese and Italian companies".