BE@RBRICK WORLD WIDE TOUR 3 kicks off at Shanghai Zhangyuan: a fusion of trendy art and historical culture

The international trend art event, "BE@RBRICK WORLD WIDE TOUR 3" jointly co-organized by Forward Fashion Group (FFH) and MEDICOM TOY, the renowned art toy brand, co-curated by ASCE, the diverse and explorative art hub, has kicked off at Shanghai Zhangyuan. The opening ceremony drew a notable gathering of guests and artists, including Mr. Tatsuhiko Akashi, CEO of MEDICOM TOY, Ms. Izumi Suga, Vice President of MEDICOM TOY, Mr. Patrick Fan, Founder and Chairman of Forward Fashion Group, as well as the Japanese artists Ms. Haruka Shimazaki and Mr. Takahisa Masuda, who made a special journey to Shanghai and enlightened the audience with their creative inspiration and insights.

The exhibition, themed around the BE@RBRICK Garden, was held at the historic landmark building "Zhangyuan" in Shanghai, which boasts a century-old history. The collision between trendy art and historical cultural elements created a unique charm, attracting a multitude of BE@RBRICK enthusiasts on its first public opening day.

The venue consisted of an "Exhibition Area" and a "Pop-Up Area". The Exhibition Area presents over 100 exclusive BE@RBRICK 1000% exhibits designed by international artists, with 6 creators showcasing their BE@RBRICK for the first time. These included collaborations with the trendy brand CANOTWAIT_, Japanese artist Haruka Shimazaki, fashion brand HAMCUS, Macao artist MCZ_Thomas, and artist Tuhongtao. Using the classic image of BE@RBRICK as a carrier, the exhibits incorporated the unique creativity of artists, presenting a different spirit and cultural attitude. The "Pop-Up Area" offers over 10 limited-edition BE@RBRICK for purchase, available in limited quantities and while supplies last. Some of the editions are also available for purchase on "Dewu", the official online store, in limited quantities and while supplies last.