Trip.com Group highlights Hunan's charm in Inbound Tourism Conference in Zhangjiajie

On June 1, the opening ceremony of the 2024 Hunan International Cultural Tourism Festival and Trip.com Global Partner Hunan (Zhangjiajie) Inbound Tourism Conference was held in Zhangjiajie.

During the conference's exchange and sharing session, Yao Yao, Asian Market Manager of the Hungarian National Tourist Office, delivered a presentation on the theme of "International Exchange Promotes Sustainable Development of the Tourism Industry." Yao Yao stated that Hungary will assume the rotating presidency of the European Union starting from July 1. We believe that during Hungary's tenure as the rotating presidency of the European Union, it will not only promote the bilateral relations between China and Hungary, but also strengthen the ties between the People's Republic of China and the European Union. This will have a decisive impact on the tourism industry.

During the event, a signing ceremony was held. The Zhangjiajie Municipal People's Government signed a strategic agreement with Trip.com Group, and international travel agencies also entered into strategic contracts with travel agencies in Hunan Province. The themed promotion on Hunan's culture and tourism focuses on five key aspects: "Enchanting Landscapes," "Revolution Heritage," "Urban Culture and Leisure," "Historical and Cultural Treasures," and "Convenient Entry Measures for Tourism." The promotion also showcased the region's delectable cuisine, excellent accommodation resources, along with two unique routes: "Unveiling the Wonders of Western Hunan" and "Roaming Adventure." Zhangjiajie launched eight themed tourism products: World Natural Heritage Tours, Folk Culture Experiences, Sports and Fitness Adventures, Wellness and Residential Retreats, Science Education Tours, Zhangjiajie Culinary Journeys, Beautiful Countryside Explorations, and Internet-famous Hotspot Visits. At the third Hunan Tourism Development Conference held in Hengyang, a wide array of historical and cultural resources were promoted. These included Cai Lun's invention of papermaking, the longevity culture of Mount Heng (the southernmost of the Five Great Mountains of China), local culinary traditions, and Shigu Academy.

Under the theme "Hello Hunan, Let's Meet in Zhangjiajie," this event aims to boost inbound tourism consumption and upgrade the tourism industry in Hunan. With a global vision, it strives to showcase the cultural and tourism image of Hunan and support the development of Hunan as a world-class destination. The event fosters collaboration between Hunan and global partners, facilitating resource integration, investment promotion, and the formation of industry alliances. The goal is to create exemplary cultural and tourism projects, empowering Hunan's cultural and tourism industry to enhance its investment quality and efficiency. The event was till June 4 and featured several activities, including the Trip.com Group Global Partner Hunan (Zhangjiajie) Inbound Tourism Conference. This conference encompassed the Hunan Inbound Tourism Development Promotion Conference, the Hunan Tourist Accommodation Industry Promotion Conference, and the Zhangjiajie Cultural and Tourism Industry Promotion Conference. Alongside these conferences, there were inspection and exploration activities, as well as the launch of a global promotion plan.

Since its inception in 2002, the Hunan International Cultural Tourism Festival has organized 19 editions, establishing itself as a prominent cultural tourism event in China. Over the years, it has played a pivotal role in showcasing Hunan's cultural and tourism resources. Consequently, the festival has significantly enhanced the visibility and prestige of Hunan's cultural tourism while effectively communicating the brand image of "Welcome to Charming Hunan."