Night tour of Anji's Lingfeng tourist resort shines bright

A night tour of the Lingfeng tourist resort has recently emerged as a prominent new attraction for summer tourism in Anji county, Huzhou, Zhejiang province. As night descends, the colorful world draws crowds of tourists.

Capitalizing on its favorable environment, the Lingfeng tourist resort has encouraged its scenic spots to enhance night tour experiences for visitors in the first half of the year.

The Hele Valley scenic area held a colorful lantern event, attracting over 2,000 locals and tourists upon opening. Zhang Yinbing, director of the area's management department, highlighted the event's role in filling a void in nighttime activities. "It provides a vibrant after-dark destination for guests staying in nearby accommodations," said Zhang.

Additionally, a valley market has been set up with numerous delicacies and cultural and creative products, allowing visitors to further immerse themselves in the experience after viewing lanterns.

The Tianyuan Jialebi Paradise has also taken advantage of the night economy by introducing captivating performances like fire pot shows and waterfall fireworks. The introduction of night tours has significantly boosted visitor numbers, with daily visitors ranging from 2,000 to 3,000 and peaking at over 5,000, according to Xia Wenchao, the paradise's marketing director.

The surge in night tourism has not only enhanced the visitor experience but also spurred commercial growth in the area. Villagers have opened cold drink shops, small restaurants, and convenience stores, all benefiting from the increase in tourists.