Record participation marks Ningxia's International Wine Culture Expo

The 4th China (Ningxia) International Wine Culture and Tourism Expo kicked off on Aug 9, 2024 in Yinchuan, the capital of the Ningxia Hui autonomous region. [Photo provided to chinadaily.com.cn]

Zheng Zhishou, vice-chairman and secretary general of the China Council for Brand Development, said Ningxia's wine industry has seen a remarkable growth in brand value, reaching 33 billion yuan ($4.6 billion) in 2023.

Duan Changqing, a professor at China Agricultural University, said the Ningxia Helan Mountain East Foothill Wine Region has embarked on a series of technological explorations and innovations across the entire wine industry chain.

The innovative achievements have played an important role in reducing costs, improving efficiency, and ensuring the quality of the region's wine industry, he said.