Henan promotes traditional Chinese culture

On Sept 20, tourists stroll through the Unique Henan theme park's entrance, which is lined with mature red sorghum. [Photo provided to chinadaily.com.cn]

In Zhongmu county, Zhengzhou, Henan province, the immersive theater theme park "Unique Henan: Land of Dramas" welcomed nearly 10 million visitors in the first half of 2024. More than 75% of these attendees were from outside Henan, with tourists representing over 50 countries. 

Covering an area of 622 mu (41.47 hectares), the park provides an immersive experience across 21 theaters and 56 distinct spaces, enhanced by advanced integrated sound, lighting, and digital systems.

A performance is staged at the Unique Henan: Land of Dramas, an immersive theater complex, in Zhongmu county of Zhengzhou, Henan province, Sept 20, 2024. [Photo provided to chinadaily.com.cn]

Henan province has established a cultural tourism investment group to revitalize and consolidate its cultural and tourism assets. In 2022, the province invested 6 billion yuan into the Unique Henan theme park project.

During the National Day holiday, the scenic area sold out its tickets four days in advance. By the fifth day, nearly 600,000 visits were recorded, marking a 10 percent increase from the same period the previous year, with 80 percent of attendees from outside Henan. Notably, 70 percent of the visitors were young people.

The Unique Henan theme park features an inscription shaped like loess, a nod to the region's geological heritage. [Photo provided to chinadaily.com.cn]

Henan is dedicated to agricultural modernization and cultural preservation. As China's first panoramic immersive drama theme park, Unique Henan offers a journey back in time to the ancient Yellow River basin, where visitors can deeply immerse themselves in the region's rich history and culture.