Jinniu district harnesses community spirit at festival

A vibrant community neighborhood festival took place in Chengdu's Jinniu district on Dec 28, highlighting the harmonious coexistence among residents.

The event was hosted by the social work department of the Jinniu District Committee of the Communist Party of China and the district's grassroots governance center.

The community neighborhood festival is held in Jinniu district, Chengdu. [Photo provided to chinadaily.com.cn]

A brand logo was unveiled at the festival, blending elements of community and housing in an inviting and fresh style. It features a color scheme of red, orange, and purple, where red symbolizes passion and dedication, orange represents warmth and vitality, and purple conveys harmony and inclusiveness.

In the future, the logo will be used in stationery, brochures, notebooks, and other cultural and creative products, as well as on websites, WeChat public accounts, public service advertisements, and other media promotional products and platforms.

The primary objective of the festival was to foster a strong sense of cultural connection and identity within the community, encouraging residents to engage in community governance. The aim is to establish a new model of grassroots governance that promotes collaboration and sharing within Jinniu district.

Additionally, the festival launched a suggestions collection activity for new employment groups, including couriers and food delivery personnel, gathering valuable insights and addressing their practical needs.

Workers of new employment groups receive gifts at the community neighborhood festival. [Photo provided to chinadaily.com.cn]

A service map was also introduced, featuring 259 service stations which offer 10 personalized services such as consultations, leisure space for reading, drinking water and washing facilities, and storage solutions for new employment groups.

Throughout the event, bands, choirs, and community artists performed, entertaining attendees and creating a visual and cultural spectacle on residents' doorstep. The diverse artistic displays were curated by the residents themselves, adding a personal touch to the event.

Furthermore, the festival included a New Year sale, featuring items like dried chicken, sausages, duck meat, and nuts. Attendees could also explore a public welfare market offering second-hand books, toys, and handicrafts, as well as participate in activities like an old-for-new home appliance exchange.

Additionally, services such as employment and health consultations along with book-reading sessions were available, providing a comprehensive showcase of the dynamic atmosphere within Jinniu's residential communities.