The first event of the Geneva Sustainable Brand Vision Initiative held in China

The 2025 Corporate Sustainable Brand Roundtable was held on Oct 17 at LONGi Green Energy Headquarters in Xi'an, Shaanxi province in Northwest China, marking the first event of the Geneva Sustainable Brand Vision Initiative in China.

Leaders of professional institutions, experts and scholars, industry leaders, and brand enterprise leaders jointly explored how to integrate sustainable development concepts into enterprise brand building at the conference.

Li Zhenguo, founder and Chief Technology Officer of LONGi Green Energy, delivers a speech at the conference.

Li Zhenguo said that in the era of global carbon neutrality, sustainable brands are not only a manifestation of corporate social responsibility, but also an important way to win market recognition, social respect, and environmental friendliness.

"Holding this conference is a profound reflection on LONGi Green Energy's sustainable brand development. We hope to further explore the deep integration and innovative development of corporate branding and sustainable development through this conference," said Li.

The United Nations High Commissioner for Refugees and the United Nations Global Compact sent congratulatory messages to this roundtable meeting.

Sophie Muller, representative of the United Nations High Commissioner for Refugees in China, said that this event provides an important platform for discussing how corporate leadership can promote global sustainable development.

The partnership between the United Nations High Commissioner for Refugees and LONGi Green Energy fully demonstrates the power of businesses to combine brand mission with sustainable action. The practice of LONGi Green Energy vividly illustrates how enterprises can shape lasting brand value by promoting positive change and building resilience, said Sophie Muller.

Nowadays, the wave of carbon neutrality is sweeping the world, and China's new round of national independent contribution goal is to achieve a 7 percent to 10 percent reduction in net greenhouse gas emissions from the peak of the entire economy by 2035, striving to do better.

Jiang Li, Chairman of the Sustainable Business and Brand Working Committee (SBBC) of the China Standardization Association, said that now is the best time to build sustainable brands.

At this critical period, enterprises need to use systematic practice, open collaboration, and efficient communication to transform sustainable concepts into core brand competitiveness, making sustainable brands a value link connecting enterprises, consumers, and society, Jiang said.

All participants of the 2025 Enterprise Sustainable Brand Roundtable, based on China's industrial practices and focusing on cross industry collaboration, released the "2025 Enterprise Sustainable Brand Xi'an Initiative" at the conference.

The initiative establishes a sustainable agenda and strengthens the foundation of brand strategy; Strengthen innovation drive and create sustainable brand benchmarks; Implementing ESG management and solidifying sustainable brand practices; Consolidate communication consensus and enhance the voice of sustainable brands; Deepen global collaboration and jointly build a sustainable brand ecosystem.

Through long-term industry-leading sustainable development practices, LONGi Green Energy is driving global energy transformation and sustainable development, and has also received multiple international ESG ratings and honors. Among them, LONGi Green Energy was awarded the "China ESG Model Enterprise" by China Central Radio and Television, and is the only company in the photovoltaic industry selected.

LONGi Green Energy was awarded the "China ESG Model Enterprise" by China Central Radio and Television at the conference.

The "2025 Enterprise Sustainable Brand Xi'an Initiative" was released at the conference.