Beautiful Spring 2025, the spring tourism season series activities of Ningxia Tourism Investment Group opened at the Helan Mountains National Forest Park in the Ningxia Hui autonomous region on March 29.

The spring tourism season series activities of Ningxia Tourism Investment Group. [Photo/chinadaily.com.cn]

This season's activities featured four themed modules, including nature immersion, revolutionary heritage experiences, family adventure, and cultural continuity. For example, the Almond Blossom Festival has embraced spring in the Helan Mountains, becoming a popular photography spot. 

The almond blossoms are in full bloom. [Photo/chinadaily.com.cn]

This event leveraged the cultural and tourism consumption platform "Yue Jian Ning Xia", integrating culture, technology, and education. The objective is to build a comprehensive marketing ecosystem that integrates online cloud-based tours, immersive offline experiences, and effective consumer conversion strategies.

The Almond Blossom Festival becomes a popular photography spot. [Photo/chinadaily.com.cn]

In the event, a themed interactive activity was specially launched, where tourists could choose three or more scenic spots, take videos or photos of their visits, add a topic, and share their posts on social media platforms with location tags to receive "Yue Jian Ning Xia" membership and enjoy platform membership benefits. Tourists enjoyed the flowers, visited the lively market, made new friends, and took videos. The atmosphere was energetic and enthusiastic.

The launch of the seasonal activities signifies a significant stride in creating Ningxia's four-season brand.