Travelers select special cultural and creative products. [Photo/WeChat account: nxtour]

Yinchuan Hedong International Airport in the Ningxia Hui autonomous region provided travelers with a unique mix of shopping and cultural experiences on Nov 11, also known as China's "Double 11" shopping festival.

The event took place in the intangible cultural heritage exhibition area of the boarding area, combining appealing discounts with cultural experiences.

Travelers enjoyed tiered discounts and received handmade crochet ornaments with their purchases while exploring Ningxia's intangible cultural heritage, such as Helan stone carving and hand embroidery. A traveler from Shanghai appreciated the surprise of discovering unique souvenirs and learning about local culture during her layover.

This initiative exemplifies Ningxia's efforts to blend intangible heritage with tourism, enhancing travel experience and fostering cultural appreciation.