The first fleet of red wine buses is launched on April 24. [Photo provided to chinadaily.com.cn]

A launch ceremony for red wine bus and the red wine culture center on the eastern foothills of the Helan Mountains in the Ningxia Hui autonomous region took place on April 24.

The ceremony was held at Geliqi Winery in Zhenbeipu town, Xixia district, Yinchuan, Ningxia.

The first fleet of red wine buses blends vineyard scenery with wine-themed elements. Along the route, staff introduce nearby wineries and scenic spots, offering visitors an immersive cultural and tourism experience.

A red wine bus drives down a mountain road. [Photo provided to chinadaily.com.cn]

"Addressing challenges such as the scattered layout of scenic spots and wineries in Zhenbeipu town, as well as limited transport connectivity, these red wine buses are designed to meet the diverse needs of tourists for sightseeing, travel, and dining," said Zhuang Zi, head of the winery.

The red wine culture center is a comprehensive platform that integrates production displays, cultural promotion, tasting experiences, and product trading. It features over 30 boutique wines and supports activities such as research, tastings, and brand promotion.