The Jiangnan-style water market opens in Yinchuan on July 24. [Photo/Ningxia Daily]

The immersive water market on Jiangnan-Style Water Street at Sasseur Outlets in Yinchuan, Northwest China's Ningxia Hui autonomous region, opened on July 24.

The market combines daytime leisure tourism with nighttime Chinese style experiences, integrating the charm of Jiangnan water towns into the city, bringing a new immersive experience for Yinchuan citizens and tourists.

One highlight of the market is the transformation of the quaint black roofed boat into mobile specialty stalls. The market offers a variety of categories, including seasonal fresh fruits, fresh flowers and plants, and Chinese cultural and creative products.

A cruise boat sails on water. [Photo/Ningxia Daily]