This year, the cultural and tourism industry of Ningxia Hui autonomous region has been gaining popularity with advanced aesthetics, innovative formats, and thoughtful services.

From desert art and millennium ruins to family vacations and the nighttime economy, the region's diverse opportunities continue to offer tourists new experiences.

In the heart of the Tengger Desert in Shapotou district, Zhongwei, the giant sculpture A Big Dream stands quietly amid the dunes, half immersed in yellow sand and covered by light gauze. The vast Gobi landscape and quiet art blend together, creating an aesthetic unique to the wilderness of Northwest China.

The giant sculpture A Big Dream. [Photo/Ningxia Daily]

Min Yao Ji, a music brand that emerged from Yinchuan's bars, has taken its performances outdoors, cultivating a group of local resident singers and making live music a new reason for tourists to visit Yinchuan.

"Listening to music in the bar is noisy, not pure enough. We want to provide customers with an immersive live music listening experience. So, the performance moved outdoors, expanding from a few hundred people to thousands or even tens of thousands of people," said Luo Daniu, founder of Min Yao Ji.

A live performance by Min Yao Ji. [Photo/Ningxia Daily]

Ningxia's rural cultural tourism has also been revitalized in the process of aesthetic upgrading. The Lanyi Ecological Park at the foot of the Helan Mountains has undergone a magnificent transformation, becoming a model for upgrading the quality of family-friendly cultural tourism.

The park preserves as much native vegetation and natural terrain as possible, while featuring five themed areas inspired by metal, wood, water, fire, and soil, along with more than 20 nature-friendly experiences.