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Jinhua company enhances bird feeder technology for global impact

ezhejiang.gov.cn| Updated: February 27, 2025 L M S

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Bird feeders are displayed at Jinhua Feiben Metalware Co. [Photo/Tide News]

Jinhua Feiben Metalware Co, based in Wucheng district, Jinhua, Zhejiang province, is making great strides with its bird feeders featuring intelligent cameras. 

As a key player in the production of intelligent bird feeders, the company produces over 3,000 product styles, with exports to more than 10 countries.

In December 2024, Feiben's bird feeder was selected by an international polar expedition team as a "research assistant", being the first intelligent bird feeder to enter Antarctica. This product played a vital role in ecological monitoring while continuing stable operation and real-time transmission of bird activity in extreme cold.

The company's executive chairman, Lyu Wei, highlighted the Antarctic project as a testament to its product's performance. Feiben's commitment to enhancing material durability, camera functionality, and solar power systems for polar conditions has gained international recognition and boosted its confidence in competing on a global scale.

The intelligent bird feeder, equipped with a high-definition camera, AI recognition system, and solar power, allows users to observe birds in real-time, identify bird species, and record ecological data through a mobile app. These innovations have multiplied the product's price several times than the traditional ones priced at only a few dollars.

Additionally, the company also infuses culture into its products. The new series of bird feeders launched this year adopts the traditional Wuzhou kiln ceramic craftsmanship, with the design of oriental cultural symbols such as mountains, bamboo, and temple eaves.

By infusing traditional Chinese artistry into its products, Feiben has positioned itself as a purveyor of "oriental lifestyle aesthetics", propelling "made in China" going global.