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Researchers' perseverance ensures strong sales

en.whkfq.gov.cn | Updated: 2022-06-24

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Four engineers of Dongfeng Peugeot Citroen Automobile Co stand beside the revamped Peugeot 408. The company is located in the Wuhan Economic & Technological Development Zone. [Photo provided to en.whkfq.gov.cn]

The renewed production model of the Peugeot 408 sedan launched by Dongfeng Peugeot Citroen Automobile Co debuted on June 8. More than 10,000 orders were placed within 30 minutes of its launch.

These incredible sales figures demonstrate buyers' fondness for the car's overall performance, as well as its exterior and interior designs.

The revamped Peugeot 408 has more delicate grates and cooler headlights, which demand more sophisticated craftsmanship. To achieve the desired goal, process engineers and designers often worked extra hours and kept in touch with each other via the WeChat work group chat around the clock until the final plan was decided.

Many technical problems had to be overcome throughout the process. To solve these problems more accurately and immediately, process and product team members worked together at the workshop and conducted simulated testing repeatedly.

To win over more young car fans, the revamped Peugeot 408 has more color choices – a result of coating engineers' rapid and effective response to the new plan.