Yili’s brand value ranked among top three in the world
UK-based Brand Finance, one of the world's leading independent branded business valuation consultancies, released its 2019 Report on Brand Finance for Food & Drink on July 10. China's Yili remains the most valuable dairy brand in Asia and among the top three in the world, achieving an impressive 24 percent increase in brand value, ranking second only to Danone in this regard.
It has also ranked among the best in the world in terms of brand potential, according to Brand Finance, thanks to its strategy of building a smart dairy industry and promoting a global health ecosystem.
Yili is committed to the development of a smart dairy industry in order to meet the ever-increasing demands of consumers. The company has taken a series of actions, including developing a maternal and child ecological circle, building intelligent factories across the country, and cooperating with China Telecom in the application of 5G technology.
In the 2019 Asian Brand Footprint Report, published by Kantar China Insights on June 11, Yili has ranked number one among China's fast commodity brands for the fourth time. Over 90 percent of families in China have used Yili products.
Yili achieved a total operating income of nearly 80 billion yuan ($11.64 billion) in 2018, an increase of 16.89 percent over the same period in 2017, and 23.13 billion yuan in the first quarter of 2019, a year-on-year increase of 17.1 percent, according to statistics released by Yili.