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Yili launches its Hulunbuir limited edition of Jindian Milk

2022-11-02

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The Hulunbuir limited product range proudly goes on display of Yili’s Jindian Organic Milk. [Photo provided to en.hhhtnews.com]

Dairy giant Inner Mongolia Yili Industrial Group Co – also known as the Yili Group and based in Hohhot, capital of North China's Inner Mongolia autonomous region – has launched a Hulunbuir limited edition of its Jindian Organic Milk product range which is now for sale in limited quantities online.

The packaging design on the milk carton celebrates scenes of the Hulunbuir grassland and primarily features the color green.

The Hulunbuir Yili Green Intelligent High-end Organic Dairy Demonstration Project is the first dairy industry cluster project that has been funded and developed by Yili in Inner Mongolia.

After the first batch of nine production lines were completed and put into operation, the production and operation capacity is understood to have continued to improve, making it the liquid milk factory with the largest production capacity in Inner Mongolia and an important production base for the high-end products of Yili Group.

Currently, four production lines are responsible for producing the Hulunbuir limited edition of Jindian Milk, with an annual output of 65 metric tons. The milk protein of the organic milk provided by the Hulunbuir limited pastures is reported to be as high as 3.8 grams per 100 milliliters.

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A worker monitors cartons on the move at the production line for the Hulunbuir limited edition of Jindian Organic Milk. [Photo provided to en.hhhtnews.com]

The Hulunbuir Yili Green Intelligent High-end Organic Dairy Demonstration Project has received a total investment of 4.5 billion yuan ($620 million), with the first phase of the factory project commanding  an investment of 1.5 billion yuan.

The first batch of nine production lines has been put into operation, with an annual output value of 2 billion yuan.

With the continuous improvement and expansion of its milk production base, plans are for Yili to launch a round of investments in due course, increasing the number of production lines to 22 that will process 1,800 tons of raw milk per day.

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The cartons rumble by on the production line of the Hulunbuir limited edition of Yili's Jindian Organic Milk. [Photo provided to en.hhhtnews.com]