Yili helps keep athletes fighting fit at Hangzhou Asian Games

2023-09-26 (chinadaily.com.cn)


A Hangzhou Asian Games-themed poster for Yili. [Photo provided to chinadaily.com.cn]

As one of the top five dairy companies in the world and the leading such enterprise in Asia, Yili has been honored to be named the exclusive supplier of dairy products for the ongoing Hangzhou Asian Games.

With its brand proposition of passion and leadership, Yili echoes the theme of the opening ceremony, "Tides Surging in Asia," making it one of the most prominent brands at the 19th Asian Games.

As a leading company in the health sector, Yili has always been a strong supporter of the development of Chinese sports.

And as the only enterprise to have served both the 2008 Beijing Olympics and the 2022 Beijing Winter Olympics, Yili has provided nutritional support to nearly 40 Olympic teams and tens of thousands of Olympic athletes over the past two decades.


Yili has launched a series of dairy products to dovetail with the Hangzhou Asian Games. [Photo provided to chinadaily.com.cn]

By joining forces with the organizers of the Hangzhou Asian Games, Yili, drawing on its abundant experience of supporting the Olympics, actively tailored a cooperative plan for the regional event.

In terms of event support, Yili carefully selected 15 product items from its various business divisions for athletes' use, covering four major categories including milk, yogurt, ice cream, and cheese.

These items are available at multiple points in the Asian Games Village and Asian Para Games Village, as well as at the media village, technical officials' village, and more than 20 venues, providing high-quality nutritional support to the working staff members and volunteers.

The partnership between Yili and the Hangzhou Asian Games showcases the company's commitment to promoting a healthy lifestyle and supporting sports development in China.

Through their shared values of passion and leadership, Yili and the Asian Games are igniting the spirit of competition and fostering a healthier future for all.


Yili is honored to be the exclusive supplier of dairy products for the Hangzhou Asian Games. [Photo provided to chinadaily.com.cn]