The bright and breezy month of July brings all sorts of life and color to Wuchuan county – administered by Hohhot, Inner Mongolia autonomous region.

Fields are quite literally bursting with blooming rapeseed, potato flowers and swaying oats and quinoa. Together, their vibrant hues paint an idyllic rural scene that ravishes the senses.

Hale town, in the county, is expanding its agricultural industry while protecting the farmland and improving its quality.

This year, it has promoted 78 farming cooperatives and nine family farms that are helping it to break away from a reliance on primary industries. The town has introduced tourism projects, for instance, leveraging its special resources to develop rural tourism.

This approach has allowed farmers to participate in agri-tourism and product sales, increasing their incomes.

Wuchuan county is focusing on its "highland specialty" advantages, promoting green agriculture and its full industry supply chain development.

Potatoes and oats from Wuchuan have been recognized as China National Geographic Indication Products. Quinoa farming has also grown, adding to the tourism appeal.

What's more, the county is building green, organic vegetable production bases, aiming to create a model area for cool-climate vegetables.

This year, Wuchuan launched standards for its oats, quinoa, lamb, astragalus and cool-climate vegetables – advancing its agriculture towards scale, standardization, branding and high-end markets.

The county is also investing in high-standard farmland projects – covering 3,000 mu (200 hectares) this year – to enhance farming conditions and mechanization.

Moving forwards, plans are for Wuchuan to continue to strengthen its agricultural foundations, boosting efficient production and stable farmer incomes and supporting its comprehensive rural vitalization.