The 2024 SME Brand Development Conference was held on Dec 12 in Hohhot – capital city of North China's Inner Mongolia autonomous region – focusing on enhancing brand development and boosting market competitiveness for small and medium-sized enterprises, or SMEs.

Wang Huimin, chairperson of the Hohhot Federation of Industry and Commerce, emphasized the federation's pivotal role as a bridge between government and the private sector.

By addressing challenges faced by member enterprises and leveraging its resources, the body supports the development of Hohhot's six key industrial clusters and promotes high-quality growth in the private economy.

The conference featured expert-led presentations that integrated case studies and actionable strategies – inspiring attendees with innovative approaches to business growth and brand differentiation.

Discussions covered effective methods for brand building, with insights gained from successful examples being shared among participants.

A highlight of the event was the launch of the Hohhot Entrepreneurs Association Brand Value Service Alliance, a platform uniting top-tier branding and communications experts.

The alliance aims to offer customized, full-lifecycle branding solutions for SMEs, fostering their own unique and sustainable growth paths.

Overall, the conference – hosted by the Hohhot Federation of Industry and Commerce and organized by the Hohhot Entrepreneurs Association – is said to have provided a handy and efficient platform for collaboration, networking and strategic brand advancement for SMEs.