A rose culture festival opens in Daixi town, Wuxing district, Huzhou on April 27. [Photo/hz66.com]

A rose culture festival opened in Daixi town, Wuxing district, Huzhou on April 27, according to local media reports.

The festival is part of efforts by local authorities to promote the China Cosmetics Town located in Daixi and boost local tourism development.

A livestreaming contest was launched at the opening ceremony, during which livestreaming hosts involved in the makeup sector vied for 80,000 yuan ($12,307.7) in prize money.

A development pattern combining industrial, ecological, cultural and tourism resources has taken shape in Daixi. Facilities revolving around cosmetics, such as a museum, commercial streets, and parks, are in the pipeline.

A rose culture festival opens in Daixi town, Wuxing district, Huzhou on April 27. [Photo/hz66.com]

A couple dressing in traditional Chinese wedding clothes walks down an aisle lined with roses during the rose culture festival which opened in Daixi town, Wuxing district, Huzhou on April 27. [Photo/hz66.com]