Zhejiang unveils cultural labels to boost integration of culture, tourism

chinadaily.com.cn | Updated: Jan 14, 2022

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Students visit a workshop producing the Huzhou writing brush, a traditional Chinese brush pen that is believed to have a history of over 2,000 years. [Photo/WeChat account:huzhoufabu]

East China's Zhejiang province recently released a batch of cultural labels, seven of which were in Huzhou, local media reported.

The "cultural label" program launched by Zhejiang is meant to promote the integrated development of the cultural and tourism sectors.

The cultural label for Huzhou's Wuxing district is the "hometown of Lu Yu", who compiled The Classic of Tea, which is said to be the world's first monograph on tea culture.

Nanxun district's label is the "Huzhou writing brush culture and silk production hub".

The Huzhou writing brush is a traditional Chinese brush pen that is believed to have a history of over 2,000 years. In 2016, its production technique was designated a national intangible cultural heritage item. 

The cultural label for Deqing county is "Mount Mogan culture", while Anji county's is "the birthplace of the concept which states that 'lucid waters and lush mountains are invaluable assets' ".

Mount Mogan, which is one of the four most renowned summer resorts in China, was listed by the New York Times as one of the 45 best places in the world to visit.

There are two cultural labels for Huzhou's Changxing county – "Datang tea and small-sized Yan'an in Jiangan". Jiangan refers to a region located in the south of the Yangtze River, and Yan'an was a revolutionary base in Shannxi province.