Mascot toys are on display at a licensed retail restore selling merchandise for the 19th Asian Games in Huzhou, East China's Zhejiang province. [Photo/hz66.com]

A licensed retail restore selling merchandise for the 19th Asian Games recently opened in Huzhou, East China's Zhejiang province.

The products, most of which are priced at about 100 yuan ($15.38), include badges, face masks, umbrellas, mascot toys, stationery, and more.

The types of goods were decided by a preliminary survey conducted by the center before its opening, according to Lou Kangbing, head of the Huzhou Sports Service Center, where the store is located.

Mascot toys, key rings and face masks featuring West Lake Longjing have been among the store's bestsellers.

Last November, the Huzhou Sports Service Center applied to open such a licensed retail store and obtained a permit from the Asian Games' organizing committee in January.

Lou said that more of the Games' featured products will be put on the store's shelves in the future, given their huge popularity among the public.

Huzhou's Deqing county will host the women's volleyball events and 3-on-3 basketball competitions of the 19th Asian Games this September.

The products, most of which are priced at about 100 yuan, include badges, face masks, umbrellas, mascot toys, and stationery. [Photo/hz66.com]