Huzhou Yuguoguo Brand Management Co participates in the 2025 Spring Fair in Birmingham, the United Kingdom. [Photo/Tide News]

The 2025 Spring Fair in Birmingham, the United Kingdom, recently finished, with an enterprise group from Zhejiang province securing over $11 million in intended transactions.

This annual event is a significant professional exhibition covering a wide range of consumer goods industries, emphasizing not only product displays but also industry insights and knowledge sharing.

Among the participants was Huzhou Yuguoguo Brand Management Co, a children's clothing company from Zhili town in Huzhou, which secured over $500,000 in intended transactions in a single day.

General Manager Wu Xufei highlighted the company's focus on accumulating overseas customers and understanding the UK market to enhance their team upon return.

Additionally, another 12 children's clothing companies from Zhili participated in the fair to expand internationally, marking the town's first cross-border expansion for the children's clothing industry in the new year.

With Zhili being home to over 14,000 children's clothing companies, nearly 1,000 local businesses have ventured into overseas markets, exporting to 165 countries and regions in recent years.

Officials from Zhili viewed the exhibition as a strategic opportunity to identify potential customers, establish international connections, and further globalize its children's clothing industry.