The popular mobile reading service is run by Anji County Library. [Photo/Tide News]

The International Federation of Library Associations and Institutions recently announced the winners of the 2025 IFLA PressReader International Marketing Award.

Among those recognized was the "Rural Library: Reading in the Heart of Nature" project at Anji County Library — located in Anji county, Huzhou, East China's Zhejiang province, recognized as one of the "Top 10 Most Creative Projects" globally.

The IFLA PressReader International Marketing Award is one of the most prestigious accolades in the library world, celebrating innovative and outcome-driven library marketing projects and initiatives. This year, nearly 100 projects worldwide were considered.

Folks enjoy reading during a camping trip. [Photo/Tide News]

Leveraging the local booming camping scene, Anji County Library creatively introduced a mobile service that combines camping with reading, allowing visitors to enjoy reading amid the picturesque landscape.

The imaginative initiative mixes culture, technology, tourism, education, and the protection of intangible cultural heritage, utilizing smart technology to balance online and on-site resources. Interactive activities further enhance the reading experience.

The innovative cultural service is transcending space limitations, expanding its reach across the county. In 2024 alone, the project attracted 12,000 new readers and facilitated the borrowing of 72,000 books, representing year-on-year increases of 80 percent and 110 percent, respectively.