The Bescent fragrance store in Nanxun Ancient Town displays a great variety of perfumes and fragrances. [Photo/Huzhou News and Media Center]

This summer, many young visitors to the Nanxun Ancient Town in Huzhou, Zhejiang province were attracted to the Bescent fragrance store, operated by Huzhou Yufan Cosmetics Technology Company.

A variety of perfumes and fragrances produced by the company are displayed in the store, prominently featuring its brand called Barrio.

With over 40 years of experience in cosmetics production and owning more than 170 intellectual property rights, Yufan Group has become a key player in the perfume and fragrance industry, producing for many well-known domestic brands.

The shift from original equipment manufacture to brand creation began in 2016 with the establishment of Yufan Technology in Huzhou. In 2017, the company launched its Barrio brand, targeting the niche perfume sector.

The company focuses on technical advancement. It has developed a patented base water to reduce the harshness of alcohol, a common solvent in perfumes, and has invented a patented aging technology to enhance fragrance stability and longevity.

Domestically, the Barrio brand now boasts over 4,000 brick-and-mortar sales points and a comprehensive online presence.

Expanding beyond China, Yufan's products are reaching global markets. At the 2025 ASEAN-Thailand Bangkok Beauty Show in June, the company introduced its Vendredi line, aimed at international markets, selling out samples and establishing connections with agents from 11 countries and regions.