Visitors admire exhibited intangible cultural heritage items on Sept 6. [Photo/ provided to chinadaily.com.cn]

An intangible cultural heritage exhibition covering the Yellow River region officially kicked off in Hohhot, capital city of North China's Inner Mongolia autonomous region, on Sept 6.

This year's event has the theme of "telling the story of the Yellow River and continuing the historical context." It includes an intangible cultural heritage item exhibition, a number of artistic performances and a publicity activity for these items.

The exhibition is mainly displaying representative projects of intangible cultural heritage items at or above the provincial level from the nine provinces along the Yellow River.

More than 200 items created through exchanges and the integration of various ethnic groups -- that are said to possess the vitality of inheritance and innovation -- are currently on display. They are being showcased through -- among others -- graphic narration, physical exhibits, the use of digital technology and interactive experiences.

An intangible cultural heritage inheritor shows his skills. [Photo/ provided to chinadaily.com.cn]

Meanwhile, the performances will feature traditional music, dance and opera. Each province along the Yellow River will stage one representative item of its own.

Additionally, representative inheritors of intangible cultural heritage items will be invited to introduce intangible cultural heritage projects and the stories behind them.

The event is jointly sponsored by the Ministry of Culture and Tourism and the Inner Mongolia Autonomous Regional People's Government. It is being organized by the departments of culture and tourism of the nine provinces along the Yellow River.

The initiative is widely regarded as an important measure to protect, inherit and promote Yellow River culture and to expand its influence.