Visitors visit the exhibition areas at the 7th Inner Mongolia Autonomous Region Cultural Industry Expo Fair. [Photo/WeChat of Inner Mongolia Daily]

The 7th Inner Mongolia Autonomous Region Cultural Industry Expo Fair successfully concluded on July 17.

Held online and offline, this year's fair achieved a total transaction volume of 16.14 million yuan ($2.30 million) on-site and 4.67 million yuan online. Contract orders totaling 62.01 million yuan were also signed.

The fair featured four main sections and 12 themed areas covering 20,000 square meters. More than 500 exhibitors from 22 provinces, municipalities, and autonomous regions in China and over 20 countries and regions were invited to participate.

The fair showcased over 10,000 cultural products representing intangible cultural heritage techniques, cultural creativity, and ethnic traditional culture, constantly introducing new elements such as culture and tourism integration, consumer hotspots, and digital technology.

Visitors pay a visit to the exhibition areas at the 7th Inner Mongolia Autonomous Region Cultural Industry Expo Fair. [Photo/WeChat of Inner Mongolia Daily]

It also focused on building a platform for communication and cooperation, hosting an investment promotion conference for cultural and tourism projects, and promoting more than 60 representative cultural industry projects from Inner Mongolia.

Among them, 14 key cultural projects were presented on-site, resulting in four successful contract signings totaling 450 million yuan.

During the Inner Mongolia Cultural Industry Innovation and Development Seminar, experts, scholars, representatives from provinces and municipalities, and company representatives from across the country gathered together to discuss the latest developments and cutting-edge trends in the cultural industry, bringing together wisdom and strength for the development of the region's cultural industry.

To further enhance the visitor experience, nearly 300 cultural performances, and showcases were held on-site, providing interactive activities for the audience.

A visitor shows an ice cream featuring creative design at the 7th Inner Mongolia Autonomous Region Cultural Industry Expo Fair. [Photo/WeChat of Inner Mongolia Daily]