The 20th China (Shenzhen) International Cultural Industry Fair kicks off on May 23. [Photo/North News]

The 20th China (Shenzhen) International Cultural Industry Fair kicked off on May 23, featuring a dazzling display at Inner Mongolia's pavilion presented by 32 enterprises and featuring over 300 products.

The Inner Mongolia pavilion showcases the region's cultural and tourism resources comprehensively via five sections: Cultural Continuity, Culture and Tourism Integration, Colorful Intangible Cultural Heritage, Digital Empowerment, and the Nadam Festival.

This year marks the 20th consecutive year that Inner Mongolia has participated in the Shenzhen fair, with each of the five sections of the pavilion boasting unique features.

In the Cultural Continuity section, the main attraction is the Yinshan Rock Paintings from the Paleolithic era, the earliest and largest rock art group discovered in the world, bearing witness to the development of Chinese civilization.

Exquisite Inner Mongolia cultural creative products shine at Shenzhen cultural fair. [Photo/North News]

In the Culture and Tourism Integration section, 17 tourism routes are prominently featured.

The Colorful Intangible Cultural Heritage section features exquisite Inner Mongolian costumes, Urad embroidery, and unique inkstones from Wuhai, a famous city for calligraphy in China, among other intangible cultural creative products.

The Digital Empowerment section highlights the application of digital technologies such as artificial intelligence and virtual reality in the cultural and tourism sectors, showcasing new digital scenes.

The Nadam Festival display section features performances of the horse-head fiddle, throat singing, and wrestling, promoting the region's annual Nadam Festival.

Products from Inner Mongolia are on display at the Shenzhen cultural fair. [Photo/North News]