People wait until midnight to release balloons in an outdoor New Year's Eve celebration party. [Photo/WeChat account: hafbwx]

On Jan 1, Hai'an in Jiangsu province hosted various activities for residents and visitors to celebrate New Year's Day, including outdoor celebration parties, special consumption promotions, and family-friendly events.

The New Year's Eve celebration party marks the most exciting start of 2025. People gathered together and waited until midnight to release balloons, symbolizing the farewell to the past and the wish for blessings in the New Year.

During this day, major business complexes in Hai'an orchestrated a series of New Year's festivities, rolling out numerous attractive consumer promotion events to capitalize on the holiday shopping rush.

In addition, a family-friendly paper pulp painting activity was held at the Hai’an Museum on the same day. With the support of skilled teachers and the supervision of their parents, children diligently crafted their unique artworks, all while cherishing good family moments.