Readers at the sixth Zhejiang Book Fair in the Ningbo International Conference and Exhibition Center on Nov 6. [Photo/Ningbo Daily]

The seventh Zhejiang Book Fair will be held in Ningbo, East China's Zhejiang province from Oct 9 to 11, the organizing committee announced on Sept 22.

The book fair will take place in Ningbo, the main event venue, as well as in more than 100 online and offline sub-venues across the province.

The fair will have a total exhibition area of 16,360 square meters in the Ningbo International Conference and Exhibition Center.

More than 430 reading promotional activities are expected to be held in Zhejiang during the fair.

Numerous renowned scholars and writers including Yi Zhongtian, Yan Chongnian and Xiong Zhaozheng have been invited to deliver lectures and attend activities, including book launches and reading sessions.

A string of activities including an exhibition of 120 excellent publications reflecting Ningbo culture will also be staged in celebration of the 1,200th anniversary of the city's founding.

In addition, the organizing committee will issue coupons worth 1 million yuan ($153,846) which can be used to purchase books at the fair at discounted prices.

Since its inception in 2015, the fair has become a significant cultural event in China. Ningbo was chosen last year to become the event's permanent host city.